The European hotel market is not short on demand. And yet, across Spain, Italy, France and Switzerland, hundreds of small, family-run hotels are up for sale for a reason that is as simple as it is structural: their owners are getting older, and no one is stepping up to take over. 77% of hotels in Europe are family-owned: no brand behind them, no HR structure, no designated successor. When the family stops, the hotel stops. The paradox is that many of these properties are stil